storyteller. creator. strategist.

๐Ÿ“new york, new york

about:

Ashley Kummer is a driven communications professional with a great passion for creative storytelling and brand development. Currently residing in New York City, Ashley works as a Social Strategist at Lilo Social, a full-service digital growth agency specializing in performance marketing.

Her expansive background includes crafting compelling storylines through writing and digital strategy, spearheading public relations efforts at a major industry-leading company, and significantly growing a multitude of brandsโ€™ social media presences through organic and paid media.

Outside of running down her career aspirations via her laptop, you're likely to find Ashley enjoying live music at a local concert hall, attempting to eat her way through NYC's never ending food scene, or most likely live tweeting and virtually yelling about all things Florida Gators - especially on Saturdays in the fall.

A native Floridian, Ashley graduated magna cum laude from the University of Florida with her Bachelor of Science in Public Relations and outside concentration in Sport Management in August of 2019.

experience:

๐Ÿ’ป Lilo Social | Social Strategist
๐Ÿ“ Brooklyn, NY
๐Ÿ—“ Aug 2019 - Present

Conceptualizes social strategy resulting in 220% average yearly growth rate for clients.
Manages client online communities to ensure brand values and voices are upheld.
Leads copywriting efforts across social and digital marketing collateral.

๐Ÿ’ฌ The GIST | Public Relations Specialist
๐Ÿ“ New York, NY
๐Ÿ—“ Sept 2019 - June 2020

Developed and executed national media coverage during the companyโ€™s US expansion.
Successfully placed editorial feature pieces in both Forbes and Front Office Sports.

๐Ÿ’ป Hashtag Sports | Marketing & PR Intern
๐Ÿ“ New York, NY
๐Ÿ—“ Jan 2019 - Aug 2019

Led programming team in arranging keynote speakers for Hashtag Sports 2019.
Formed press relationships with Adweek, Bleacher Report, USA Today, and more.
Crafted, distributed, and circulated press materials and media alerts.

โšพ๏ธ River Avenue Blues | Community Manager
๐Ÿ“ New York, NY
๐Ÿ—“ Dec 2018 - Apr 2019

Planned and developed the blogโ€™s content strategy for Facebook.
Increased site traffic through regulating social audience engagement.

๐Ÿ’ฌ FOX Sports | Media Relations Intern
๐Ÿ“ New York, NY
๐Ÿ—“ Sept 2018 - Dec 2018

Curated and distributed daily media digest to all departments within the company.
Produced the 2018 MLB Postseason on FOX coverage book.
Monitored press coverage of FOX Sports televised broadcasts and events.

โšพ๏ธ Staten Island Yankees | Community Relations & Marketing Intern
๐Ÿ“ Staten Island, NY
๐Ÿ—“ May 2017 - Aug 2017

Regulated and increased social media traffic by 200%.
Designed daily marketing and promotional content for all digital platforms.
Spearheaded teamโ€™s Snapchat initiative to amplify social engagement and drive ticket sales.

โœจ Walt Disney World | Photographer
๐Ÿ“ Lake Buena Vista, FL
๐Ÿ—“ Jan 2017 - Apr 2017

Captured 1,000+ digital photos per day of guests in Walt Disney Worldโ€™s Magic Kingdom.
Provided exemplary customer service to ensure guestsโ€™ expectations were met.

๐ŸŠ SB Nation (Alligator Army) | Writer
๐Ÿ“ Gainesville, FL
๐Ÿ—“ Sept 2015 - July 2017

Crafted compelling perspective pieces, human interest pieces, and feature pieces.
Arranged and conducted interviews with athletes, on-air media talent, and sports fans.

โšพ๏ธ Pensacola Blue Wahoos | Creative Services
๐Ÿ“ Pensacola, FL
๐Ÿ—“ Feb 2014 - Aug 2015

Developed and maintained fan engagement throughout the duration of baseball games.
Operated camera equipment and filmed in team dugouts during live television broadcasts.


education:

๐ŸŽ“ University of Florida | Bachelor of Science, Public Relations
๐Ÿ“ Gainesville, FL
๐Ÿ—“ Aug 2016 - Aug 2019

Outside concentration: Sport Management.
Graduated magna cum laude.


volunteer work:

๐Ÿฝ Creatives for Kitchens | Social Content
๐Ÿ“ Brooklyn, NY
๐Ÿ—“ May 2020-June 2020

Client: Little Choc Apothecary
Services provided: Crafted a strategy-driven social media plan aimed to develop buzz around the restaurant reopening during the COVID-19 pandemic. Coordinated with local foodie influencers to form a longstanding relationship with the restaurant. Facilitated a giveaway post with a prominent NYC foodie account during the reopening.


๐Ÿ”Ž looking for a hard copy of my resume?

Email me here for one. I'd be happy to shoot a formal PDF version your way! ๐Ÿ“„

works:

๐Ÿ“ copywriting
๐Ÿ“ฑ social media
๐Ÿ’ฌ public relations
๐Ÿ’ป published writings

copywriting:

As a Social Strategist with Lilo Social, I lead all copywriting efforts across the agencyโ€™s roster of clients. You can find samples of my work below spanning across paid social ads, email flows, and website landing pages. โคต๏ธ

public relations:

๐Ÿ’ฌ The GIST

While spearheading public relations efforts for The GIST during the sports media outletโ€™s US expansion, I pitched and placed feature profile stories in both Front Office Sports and Forbes. I additionally placed two of the companyโ€™s co-founders on two separate Bleacher Report x AWSM public-facing speaking panels.

๐Ÿ’ป Hashtag Sports

During my time as an intern with Hashtag Sports, I successfully pitched and placed a variety of media coverage with a multitude of well-accredited media outlets including Adweek, Bleacher Report, USA Today, Fox News, Bloody Elbow, and For The Win. Other duties also included media alert and press release creation.

published writings:

2019

PRESS RELEASE โ€” Hashtag Sports 2019 Announces Full Speaker Line-Up

Q&A โ€” Julian Valentin on Colorado Rockiesโ€™ Visual Storytelling Strategy

Q&A โ€” Mark Friedman of NBC Sports Washington Speaks on Engaging Fans Through Interactive Broadcasts

PRESS RELEASE โ€” Hashtag Sports Announces Athletes & Creators Nominees

PRESS RELEASE โ€” Hashtag Sports Announces New Awards Show

2018

INTERVIEW โ€” Florida grad Laura Rutledge on her time at UF, her rise at ESPN, and the Gatorsโ€™ surprising 2018

2017

Stunned in The Swamp

Are the Yankees Cutting Off Their Future?

Judging from Spring Training, Aaron Judge Is What the Yankees Need

Metsโ€™ Tim Tebow Is Here to Play

The Best Florida Gators Football Things of 2016: No. 4 has muzzled Dawgs, one long ball

The Best Florida Gators Football Things of 2016: Pick-Sixes and Made Kicks at No. 5

INTERVIEW โ€” Tim Tebow wants to be remembered for โ€œloving peopleโ€

2016

Delirium in Death Valley

On Florida-Georgia, and Going From Nothing to Everything

Goodbye Summer, Hello Football

Friday Night Sights: Three Perspectives on Floridaโ€™s 2016 Spring Game

UF Weekend Preview: Top Teams Flock to Gainesville for Loaded Weekend

2015

Florida lands physical LB Reese

Defeat is Different: My first loss in the Swamp

Fair and Square: Stop Testing My Fanhood

My First Cocktail Party: Scenes from Floridaโ€™s Halloween Win over Georgia

Playing for Jay: How a brave boy and the Florida Gators are inspiring each other

From Tim Tebow to FOMO: How I had the worst best Florida-Tennessee experience

Itโ€™s Great to Finally be a Florida Gator

Troy Universityโ€™s Logan Hillโ€™s Quest in MLB Dreams

UFโ€™s Garcia โ€“ Underdog in Northโ€™s Senior Bowl Victory

Navy Long Snapper on NFL Radar

Damarious Randall Senior Bowl Diary: Day One

Pace Girls Soccer Sister Duo

2014

I am a Wahoo

Teen Female Athletes Have it Tough

social media:

๐Ÿง Little Choc Apothecary

Working with Creatives for Kitchens, I crafted a strategy-driven social media plan aimed to develop buzz around the eatery's reopening during the COVID-19 pandemic. I additionally coordinated with local NYC foodie influencers to form a longstanding relationship with the restaurant, which also included facilitating a giveaway post with a prominent foodie account. You can find highlights from the reopening initiative below. โคต๏ธ

โšพ๏ธ Staten Island Yankees

While working with the New York Yankees' short-season Single A affiliate team, I designed daily marketing and promotional content for all social media platforms including Facebook, Instagram, and Twitter for the 2017 summer season. In my time overseeing the social platforms, I increased social media audience traffic by 200% and also spearheaded the teamโ€™s Snapchat initiative to amplify overall social engagement. Please find samples of social content I created through both graphic design and photography below. โคต๏ธ

newsletter:

As I've progressed deeper into my career as a communications professional, I've found myself longing for what fueled my love and passion for media in the first place: creative writing.

That said, I decided to start a weekly newsletter in May 2020 called The Midweek Groove: random, bite-sized pieces of written content written by yours truly, accompanied by curated music playlists that change with each issue, sent every Wednesday morning to your inbox.

You can sign up here. ๐Ÿ“ฉ You can read past issues here. ๐Ÿ‘€

newsletter archive:

Issue 10: don't mind me, just having an identity crisis ๐Ÿ™‚
Issue 09: this week, we're on a break ๐Ÿ‘‹๐Ÿผ
Issue 08: the prophecy has been fulfilled ๐ŸŽ
Issue 07: not throwing away my shot! ๐ŸŽ‰
Issue 06: if we were a movie ๐ŸŽถ
Issue 05: shake ya money maker ๐Ÿค‘
Issue 04: extreme icarly voice: random dancing ๐Ÿ’ƒ
Issue 03: be like harry styles ๐Ÿ‘‘
Issue 02: start that morning cup of โ˜•๏ธ
Issue 01: where is the party? ๐Ÿ‘€

contact:

Have a question? Want to work together? Just wanting to say hi? ๐Ÿ‘‹๐Ÿผ

Connecting with me on social (Twitter, specifically) is the quickest way to reach me. ๐Ÿฃ

For all other inquiries, please fill out the form below. โคต๏ธ

contact:

Thanks so much for your note!
I'll be sure to get back to you as soon as I can. ๐ŸŽ‰

Chat soon,
Ashley