storyteller. creator. strategist.

📍new york, new york

about:

Ashley Kummer is a driven communications professional with a great passion for brand development and creative storytelling. Currently residing in New York City, Ashley works full-time as a Communications Coordinator at Sports Innovation Lab, a revolutionary sports market research and advisory firm, working with clients including the NFL, WNBA, NHL, WWE, and more.

Her expansive professional background includes crafting compelling storylines through written and digital strategy, developing brand narratives through social media, and spearheading public relations efforts at a major industry-leading company.

Outside of running down her career aspirations via her laptop, you're likely to find Ashley enjoying live music at a local concert hall, attempting to eat her way through NYC's never-ending food scene, or most likely live-tweeting and virtually yelling about all things Florida Gators - especially on Saturdays in the fall.

A native Floridian, Ashley grew up a Gator and graduated magna cum laude from the University of Florida with her Bachelor of Science in Public Relations and outside concentration in Sport Management.

experience:

🗣 Sports Innovation Lab | Communications Coordinator
📍 New York, NY
🗓 Nov 2020 - Present

• Translated the company’s groundbreaking data project into a robust go-to-market digital strategy
• Leads brand marketing strategy surrounding women’s initiatives, events, and more
• Works cross-functionally to develop and manage all external communications and partnerships

💬 The GIST | Public Relations Specialist
📍 New York, NY
🗓 Sept 2019 - Present

• Spearheaded and executed media coverage during the company’s international expansion
• Coordinated and placed dedicated feature pieces in both Forbes and Front Office Sports

💻 Lilo Social | Social Strategist
📍 Brooklyn, NY
🗓 Aug 2019 - Nov 2020

• Ideated and implemented social strategy resulting in 220% average yearly growth rate for clients
• Planned and managed content, copy, and production for clients’ paid media campaigns

🐊 SB Nation (Alligator Army) | Writer
📍 Gainesville, FL
🗓 Sept 2015 - Nov 2020

• Pitched and wrote editorial pieces, human interest pieces, and long-form feature pieces
• Arranged and conducted interviews with athletes, on-air media talent, and sports fans

💻 Hashtag Sports | Marketing & PR Intern
📍 New York, NY
🗓 Jan 2019 - Aug 2019

• Led programming team in booking keynote speakers for Hashtag Sports 2019
• Formed press relationships with Adweek, Bleacher Report, USA Today, and more

⚾️ River Avenue Blues | Community Manager
📍 New York, NY
🗓 Dec 2018 - Apr 2019

• Planned and developed the blog’s content strategy for Facebook
• Increased site traffic through regulating social media engagement

💬 FOX Sports | Media Relations Intern
📍 New York, NY
🗓 Sept 2018 - Dec 2018

• Curated and distributed daily media digest to all departments within the company
• Produced the 2018 MLB Postseason on FOX coverage book
• Monitored press coverage of FOX Sports televised broadcasts and events

⚾️ Staten Island Yankees | Community Relations & Marketing Intern
📍 Staten Island, NY
🗓 May 2017 - Aug 2017

• Led the team’s Snapchat initiative to amplify social media engagement and drive ticket sales
• Regulated and increased social media following of all team accounts by 200%

Walt Disney World | Photographer
📍 Lake Buena Vista, FL
🗓 Jan 2017 - Apr 2017

• Captured 1,000+ digital photos per day of guests in Walt Disney World’s Magic Kingdom
• Provided exemplary customer service to ensure guests’ expectations were met

⚾️ Pensacola Blue Wahoos | Creative Services
📍 Pensacola, FL
🗓 Feb 2014 - Aug 2015

• Developed and maintained fan engagement throughout the duration of baseball games
• Operated camera equipment and filmed in team dugouts during live television broadcasts


education:

🎓 University of Florida | Bachelor of Science, Public Relations
📍 Gainesville, FL

• Outside concentration: Sport Management
• Graduated magna cum laude


🔎 looking for a hard copy of my resume?

Email me here. Would be happy to shoot a formal PDF version your way! 📄

works:

💬 public relations
📱 social media
💻 published writings
📝 copywriting

copywriting:

As a Social Strategist with Lilo Social, I led all copywriting efforts across the agency’s roster of clients. You can find samples of my work below spanning across paid social ads, email flows, and website landing pages. ⤵️

public relations:

💬 The GIST

While spearheading public relations efforts for The GIST during the sports media outlet’s US expansion, I pitched and placed feature profile stories in both Front Office Sports and Forbes. I additionally placed two of the company’s co-founders on two separate Bleacher Report x AWSM public-facing speaking panels.

💻 Hashtag Sports

During my time as an intern with Hashtag Sports, I successfully pitched and placed a variety of media coverage with a multitude of well-accredited media outlets including Adweek, Bleacher Report, USA Today, Fox News, Bloody Elbow, and For The Win. Other duties also included media alert and press release creation.

published writings:

2021

It Will Always Be New York

2020

INTERVIEW — ESPN’s Laura Rutledge discusses headbutts, “Homegating,” and Kyle Trask for Heisman

2019

PRESS RELEASE — Hashtag Sports 2019 Announces Full Speaker Line-Up

Q&A — Julian Valentin on Colorado Rockies’ Visual Storytelling Strategy

Q&A — Mark Friedman of NBC Sports Washington Speaks on Engaging Fans Through Interactive Broadcasts

PRESS RELEASE — Hashtag Sports Announces Athletes & Creators Nominees

PRESS RELEASE — Hashtag Sports Announces New Awards Show

2018

INTERVIEW — Florida grad Laura Rutledge on her time at UF, her rise at ESPN, and the Gators’ surprising 2018

2017

Stunned in The Swamp

Are the Yankees Cutting Off Their Future?

Judging from Spring Training, Aaron Judge Is What the Yankees Need

Mets’ Tim Tebow Is Here to Play

The Best Florida Gators Football Things of 2016: No. 4 has muzzled Dawgs, one long ball

The Best Florida Gators Football Things of 2016: Pick-Sixes and Made Kicks at No. 5

INTERVIEW — Tim Tebow wants to be remembered for “loving people”

2016

Delirium in Death Valley

On Florida-Georgia, and Going From Nothing to Everything

Goodbye Summer, Hello Football

Friday Night Sights: Three Perspectives on Florida’s 2016 Spring Game

UF Weekend Preview: Top Teams Flock to Gainesville for Loaded Weekend

2015

Florida lands physical LB Reese

Defeat is Different: My first loss in the Swamp

Fair and Square: Stop Testing My Fanhood

My First Cocktail Party: Scenes from Florida’s Halloween Win over Georgia

Playing for Jay: How a brave boy and the Florida Gators are inspiring each other

From Tim Tebow to FOMO: How I had the worst best Florida-Tennessee experience

It’s Great to Finally be a Florida Gator

Troy University’s Logan Hill’s Quest in MLB Dreams

UF’s Garcia – Underdog in North’s Senior Bowl Victory

Navy Long Snapper on NFL Radar

Damarious Randall Senior Bowl Diary: Day One

Pace Girls Soccer Sister Duo

2014

I am a Wahoo

Teen Female Athletes Have it Tough

social media:

🧁 Little Choc Apothecary

Working with Creatives for Kitchens, I crafted a strategy-driven social media plan aimed to develop buzz around the eatery's reopening during the COVID-19 pandemic. I additionally coordinated with local NYC foodie influencers to form a longstanding relationship with the restaurant, which also included facilitating a giveaway post with a prominent foodie account. You can find highlights from the reopening initiative below. ⤵️

⚾️ Staten Island Yankees

While working with the New York Yankees' short-season Single A affiliate team, I designed daily marketing and promotional content for all social media platforms including Facebook, Instagram, and Twitter for the 2017 summer season. In my time overseeing the social platforms, I increased social media audience traffic by 200% and also spearheaded the team’s Snapchat initiative to amplify overall social engagement. Please find samples of social content I created through both graphic design and photography below. ⤵️

contact:

Have a question? Want to work together? Just wanting to say hi? 👋🏼

Connecting with me on social (Twitter, specifically) is the quickest way to reach me. 🐣

For all other inquiries, please fill out the form below. ⤵️

contact:

Thanks so much for your note!
I'll be sure to get back to you as soon as I can. 🎉

Chat soon,
Ashley