ABOUT / RESUME / CONTACT


ABOUT:

Ashley Kummer is a driven communications professional with a great passion for brand development and creative storytelling. Currently residing in New York City, Ashley works full-time as a Communications Coordinator at Sports Innovation Lab, a revolutionary sports market research and advisory firm, working with clients including the NFL, WNBA, NHL, WWE, and more.

Her expansive professional background includes crafting compelling storylines through written and digital strategy, developing brand narratives through social media, and spearheading public relations efforts at a major industry-leading company.

Outside of running down her career aspirations via her laptop, you're likely to find Ashley enjoying live music at a local concert hall, attempting to eat her way through NYC's never-ending food scene, or most likely live-tweeting and virtually yelling about all things Florida Gators - especially on Saturdays in the fall.

A native Floridian, Ashley grew up a Gator and graduated magna cum laude from the University of Florida with her Bachelor of Science in Public Relations and outside concentration in Sport Management.


HOME / RESUME / CONTACT


RESUME:

🗣 COMMUNICATIONS COORDINATOR
Sports Innovation Lab
Nov. 2020 - Present

Where I developed & led a robust go-to-market digital strategy for The Fan Project >>


💬 PUBLIC RELATIONS SPECIALIST
The GIST
Sept. 2019 - March 2021

Where I placed the company in Forbes & Front Office Sports in the midst of their international expansion >>


📲 SOCIAL STRATEGIST
Lilo Social
Aug. 2019 - Nov. 2020

Where I ideated & wrote copy for Bleacher Report, Maroon 5, a cat litter company, and more >>


💻 WRITER
SB Nation (Alligator Army)
Sept. 2015 - Nov. 2020

Where I drove 9+ hours to interview Tim Tebow 1:1 on New Year's Day >>


💬 MARKETING & PR INTERN
Hashtag Sports
Jan. 2019 - Aug. 2019

Where I secured media hits on the fly during Dana White's Hashtag Sports keynote event >>


📺 MEDIA RELATIONS INTERN
FOX Sports
Sept. 2018 - Dec. 2018

Where I clipped & produced the 2018 MLB Postseason on FOX coverage book >>


⚾️ COMMUNITY RELATIONS & MARKETING INTERN
Staten Island Yankees
May 2017 - Aug. 2017

Where I launched the team's Snapchat account - making them one of the first MiLB teams on the platform >>



HOME / ABOUT / CONTACT


THE COMPANY: SPORTS INNOVATION LAB

As the leading technology-powered sports market research firm, Sports Innovation Lab empowers the industry's top sports brands to identify the trends, products, and services that are fueling the future of sports.

THE IMPACT I HAVE:

❏ Translated the company’s groundbreaking data project amplifying the untapped business potential of women’s sports into a robust go-to-market digital strategy

❏ Works cross-functionally to develop and manage partnerships with leading brands such as the WNBA, WWE, NWSL, and WTA

❏ Leads brand marketing strategy and marketing campaigns surrounding women’s initiatives, digital events, and more


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THE COMPANY: THE GIST

The GIST is a sports media startup that is actively disrupting the male-dominated sports media space by creating an inclusive and accessible community for all sports fans through their irreverent, fun, and female voice.

THE IMPACT I HAD:

❏ Spearheaded and executed media coverage during the company’s international expansion from Toronto into Boston, Los Angeles, and New York City

❏ Coordinated and placed dedicated feature pieces in both Forbes and Front Office Sports

❏ Secured the company’s 2020 Forbes 30 Under 30 placement


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THE COMPANY: LILO SOCIAL

Lilo Social is a full-funnel growth agency dedicated to helping eCommerce companies scale by combining data-driven insights and creativity to form a cohesive approach to paid media.

THE IMPACT I HAD:

❏ Ideated and implemented strategy resulting in 220% average yearly growth rate for clients

❏ Planned and managed content, copy, and production of client paid media campaigns

❏ Clients included Bleacher Report, Maroon 5, PEZ, Kjaer Weis, Bearaby, and more


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THE COMPANY: SB NATION

Alligator Army is an SB Nation blog dedicated to high-quality Florida Gators news, rumors, analysis, stats, and scores from the fan perspective.

THE IMPACT I HAD:

❏ Pitched and wrote editorial, human interest, and long-form feature pieces on the Florida Gators beat

❏ Arranged and conducted interviews with collegiate athletes, professional athletes, and ESPN talent


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THE COMPANY: HASHTAG SPORTS

Hashtag Sports is the leading global event celebrating, recognizing, and educating media personalities, marketing professionals, and creatives who excel at engaging sports fans and consumers.

THE IMPACT I HAD:

❏ Led programming team in booking keynote speakers for Hashtag Sports 2019

❏ Formed press relationships with Adweek, Bleacher Report, USA Today, and more


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THE COMPANY: FOX SPORTS

FOX Sports is the umbrella entity representing FOX Corporation’s wide array of multi-platform US-based sports assets.

THE IMPACT I HAD:

❏ Produced the 2018 MLB Postseason on FOX coverage book

❏ Curated and distributed daily media digest to all departments within the company


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THE COMPANY: STATEN ISLAND YANKEES

The Staten Island Yankees were the New York Yankees' short-season single-A affiliate minor league baseball team located in Staten Island, NY.

THE IMPACT I HAD:

❏ Led the team’s Snapchat initiative to amplify social media engagement and drive ticket sales

❏ Regulated and increased social media following of all team accounts by 200%


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CONTACT:

Have a question? Want to work together? Need a hard copy of my resume? Connecting with me on social media (Twitter, specifically) is the quickest way to reach me. For all other inquiries, please fill out the form below:


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