ASHLEY KUMMER
CREATIVE STRATEGY + BRAND DEVELOPMENT 📍 NEW YORK, NY
ABOUT / RESUME / CONTACT / PORTFOLIO / BLOG
ABOUT:
Ashley Kummer is a driven creative professional with a great passion for brand development and storytelling.Having worked nearly a decade in media and marketing, her expansive professional background includes launching a groundbreaking data initiative within the women's sports space, crafting compelling storylines through written and digital strategy for both brands and individuals, and developing brand narratives through extensive social media strategy.Outside of running down her career aspirations via her laptop, you're likely to find Ashley enjoying live music at a local concert hall, attempting to eat her way through NYC's never-ending food scene, or most likely live-tweeting and virtually yelling about all things Florida Gators - especially on Saturdays in the fall.A native Floridian, Ashley grew up a Gator and graduated magna cum laude from the University of Florida with her Bachelor of Science in Public Relations and outside concentration in Sport Management.
HOME / RESUME / CONTACT / PORTFOLIO / BLOG
RESUME:
✔️ FREELANCE CREATIVE STRATEGY MANAGER
ONA Creative
April 2023 - Present
Where I'm helping USWNT athletes create and own their personal brands with Nike >>
📊 BRAND MANAGER, SOCIAL MEDIA + ENGAGEMENT
Versus
October 2022 - March 2023
Where I worked with the world's top athletes and coaches to mentor the next generation >>
⚡️ MARKETING STRATEGY LEAD, ATHLETES
MarketPryce
July 2021 - August 2022
Where I was one of the first people in the country helping college athletes close marketing deals >>
🗣 MARKETING COORDINATOR
Sports Innovation Lab
Nov. 2020 - June 2021
Where I worked with the WNBA, WWE, and more to amplify women's sports >>
💬 PUBLIC RELATIONS SPECIALIST
The GIST
Sept. 2019 - March 2021
📲 SOCIAL STRATEGIST
Lilo Social
Aug. 2019 - Nov. 2020
Where I ideated & wrote copy for Bleacher Report, Maroon 5, a cat litter company, and more >>
💻 WRITER
SB Nation (Alligator Army)
Sept. 2015 - Nov. 2020
Where I drove 9+ hours to interview Tim Tebow 1:1 on New Year's Day >>
HOME / ABOUT / CONTACT / PORTFOLIO / BLOG
THE COMPANY: ONA CREATIVE
ONA is a full-service, women-driven brand strategy and creative agency for emerging and established brands across culture, sport, social good, and more.
THE IMPACT I'M HAVING:
❏ Established and implemented pilot program to equip Nike athletes to develop their personal brand
❏ Leads communication and presentation efforts with key stakeholders, including Nike executives
❏ Oversees creative team and guides ongoing creative direction for content
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THE COMPANY: VERSUS
Versus is a digital learning platform that helps aspiring leaders and athletes pursue competitive excellence through exclusive content from the world's best athletes and coaches.
THE IMPACT I HAD:
❏ Created and built the company’s brand messaging guidelines
❏ Deployed cross-platform social strategy, increasing social engagement and website traffic by 200%
❏ Devised partnership strategy and creative efforts with brands including MLB and DICK’s Sporting Goods
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THE COMPANY: MARKETPRYCE
MarketPryce is an online two-sided marketplace that empowers collegiate athletes, professional athletes, and sports agents to connect directly with brands to create marketing partnerships.
THE IMPACT I HAD:
❏ Built and managed NIL department for 500+ collegiate athletes, professional athletes, and sports agents
❏ Oversaw athlete partnerships with brands including Allbirds, Public, Seed, and more
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THE COMPANY: SPORTS INNOVATION LAB
As the leading technology-powered sports market research firm, Sports Innovation Lab empowers the industry's top sports brands to identify the trends, products, and services that are fueling the future of sports.
THE IMPACT I HAD:
❏ Led marketing strategy surrounding brand initiatives, special projects, and digital events
❏ Spearheaded social change marketing efforts in coordination with The Fan Project
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THE COMPANY: THE GIST
The GIST is a sports media startup that is actively disrupting the male-dominated sports media space by creating an inclusive and accessible community for all sports fans through their irreverent, fun, and female voice.
THE IMPACT I HAD:
❏ Led and executed media coverage during the company’s international expansion from Toronto into Boston, Los Angeles, and New York City
❏ Coordinated and placed dedicated feature pieces in both Forbes and Front Office Sports
❏ Secured the company’s 2020 Forbes 30 Under 30 placement
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THE COMPANY: LILO SOCIAL
Lilo Social is a full-funnel growth agency dedicated to helping eCommerce companies scale by combining data-driven insights and creativity to form a cohesive approach to paid media.
THE IMPACT I HAD:
❏ Ideated and implemented strategy resulting in 220% average yearly growth rate for clients
❏ Planned and managed content, copy, and production of client paid media campaigns
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THE COMPANY: SB NATION
Alligator Army is an SB Nation blog dedicated to high-quality Florida Gators news, rumors, analysis, stats, and scores from the fan perspective.
THE IMPACT I HAD:
❏ Pitched and wrote editorial, human interest, and long-form feature pieces on the Florida Gators beat
❏ Arranged and conducted interviews with collegiate athletes, professional athletes, and ESPN talent
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THE COMPANY: HASHTAG SPORTS
Hashtag Sports is the leading global event celebrating, recognizing, and educating media personalities, marketing professionals, and creatives who excel at engaging sports fans and consumers.
THE IMPACT I HAD:
❏ Led programming team in booking keynote speakers for Hashtag Sports 2019
❏ Formed press relationships with Adweek, Bleacher Report, USA Today, and more
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THE COMPANY: FOX SPORTS
FOX Sports is the umbrella entity representing FOX Corporation’s wide array of multi-platform US-based sports assets.
THE IMPACT I HAD:
❏ Produced the 2018 MLB Postseason on FOX coverage book
❏ Curated and distributed daily media digest to all departments within the company
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THE COMPANY: STATEN ISLAND YANKEES
The Staten Island Yankees were the New York Yankees' short-season single-A affiliate minor league baseball team located in Staten Island, NY.
THE IMPACT I HAD:
❏ Led the team’s Snapchat initiative to amplify social media engagement and drive ticket sales
❏ Regulated and increased social media following of all team accounts by 200%
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CONTACT:
Want to work together? Need a hard copy of my resume? For all inquiries, feel free to shoot me a note through the form below: