storyteller. creator. strategist.
📍new york, new york
Ashley Kummer is a driven communications professional with a great passion for creative storytelling and brand development. Currently residing in New York City, Ashley works as a Social Strategist at Lilo Social, a full-service digital growth agency based in Brooklyn, NY.
Only in her early twenties, Ashley has already established herself as a strong asset in the creative and digital communications industry. Her expansive background includes crafting compelling storylines through writing and digital strategy, spearheading public relations efforts at a major industry-leading company, and significantly growing a multitude of brands’ social media presences through organic and paid media.
A native Floridian and born and raised Gator, Ashley graduated magna cum laude from the University of Florida with her Bachelor of Science in Public Relations in August of 2019.
💻 Lilo Social | Social Strategist
📍 Brooklyn, NY
🗓 Aug 2019 - Present
Leads copywriting efforts across client websites, email flows, and social media ads. Conceptualizes and implements social strategy for performance marketing campaigns. Increases the agency's brand awareness by organizing public-facing speaking panels featuring industry executives.
💬 The GIST | Public Relations Specialist
📍 New York, NY
🗓 Sept 2019 - June 2020
Developed and executed national media coverage during the company’s US expansion. Coordinated and circulated press materials and media alerts with top-tier media outlets.
💻 Hashtag Sports | Marketing & PR Intern
📍 New York, NY
🗓 Jan 2019 - Aug 2019
Assisted with drafting and circulating press releases and media alerts. Conducted press outreach for media pitches and potential coverage. Coordinated all press, media, and speaker needs in relations to Hashtag Sports 2019.
💬 FOX Sports | Media Relations Intern
📍 New York, NY
🗓 Sept 2018 - Dec 2018
Curated and distributed daily media digest to all departments within the company. Produced the 2018 MLB Postseason on FOX coverage book. Monitored press coverage of FOX Sports televised broadcasts and events.
⚾️ Staten Island Yankees | Community Relations & Marketing Intern
📍 Staten Island, NY
🗓 May 2017 - Aug 2017
Designed daily marketing and promotional content for all social media platforms. Regulated and increased social media audience traffic by 200%. Spearheaded team’s Snapchat initiative to amplify social engagement.
✨ Walt Disney World | Photographer
📍 Lake Buena Vista, FL
🗓 Jan 2017 - April 2017
Captured 1,000+ digital photos per day of guests in Walt Disney World’s Magic Kingdom. Provided exemplary customer service to ensure guests’ expectations were met.
🐊 SB Nation (Alligator Army) | Writer
📍 Gainesville, FL
🗓 Sept 2015 - July 2017
Crafted compelling perspective pieces, human interest pieces, and feature pieces. Arranged and conducted interviews with athletes, on-air media talent, and sports fans.
⚾️ Pensacola Blue Wahoos | Creative Services
📍 Pensacola, FL
🗓 Feb 2014 - Aug 2015
Developed and maintained fan engagement throughout the duration of baseball games. Operated camera equipment and filmed in team dugouts during live television broadcasts.
🎓 University of Florida | Bachelor of Science, Public Relations
📍 Gainesville, FL
🗓 Aug 2016 - Aug 2019
Minor: Sport Management. Graduated magna cum laude.
🍽 Creatives for Kitchens | Social Content
📍 Brooklyn, NY
🗓 May 2020-June 2020
Client: Little Choc Apothecary / Services provided: Crafted a strategy-driven social media plan aimed to develop buzz around the restaurant reopening during the COVID-19 pandemic. Coordinated with local foodie influencers to form a longstanding relationship with restaurant. Facilitated a giveaway post with a prominent NYC foodie account during the reopening.
As a Social Strategist with Lilo Social, I lead all copywriting efforts across the agency’s roster of clients. You can find samples of my work below. ⤵️
💬 The GIST:
While spearheading public relations efforts for The GIST during the sports media outlet’s US expansion, I pitched and placed feature profile stories in both Front Office Sports and Forbes. I additionally placed two of the company’s co-founders on two separate Bleacher Report x AWSM public-facing speaking panels.
💻 Hashtag Sports:
During my time as an intern with Hashtag Sports, I successfully pitched and placed a variety of media coverage with a multitude of well-accredited media outlets including Adweek, Bleacher Report, USA Today, Fox News, Bloody Elbow, and For The Win. Other duties also included media alert and press release creation.
PRESS RELEASE — Hashtag Sports 2019 Announces Full Speaker Line-Up
Q&A — Julian Valentin on Colorado Rockies’ Visual Storytelling Strategy
Q&A — Mark Friedman of NBC Sports Washington Speaks on Engaging Fans Through Interactive Broadcasts
PRESS RELEASE — Hashtag Sports Announces Athletes & Creators Nominees
PRESS RELEASE — Hashtag Sports Announces New Awards Show
Stunned in The Swamp
Are the Yankees Cutting Off Their Future?
Judging from Spring Training, Aaron Judge Is What the Yankees Need
Mets’ Tim Tebow Is Here to Play
The Best Florida Gators Football Things of 2016: No. 4 has muzzled Dawgs, one long ball
The Best Florida Gators Football Things of 2016: Pick-Sixes and Made Kicks at No. 5
INTERVIEW — Tim Tebow wants to be remembered for “loving people”
Delirium in Death Valley
On Florida-Georgia, and Going From Nothing to Everything
Goodbye Summer, Hello Football
Friday Night Sights: Three Perspectives on Florida’s 2016 Spring Game
UF Weekend Preview: Top Teams Flock to Gainesville for Loaded Weekend
Florida lands physical LB Reese
Defeat is Different: My first loss in the Swamp
Fair and Square: Stop Testing My Fanhood
My First Cocktail Party: Scenes from Florida’s Halloween Win over Georgia
Playing for Jay: How a brave boy and the Florida Gators are inspiring each other
From Tim Tebow to FOMO: How I had the worst best Florida-Tennessee experience
It’s Great to Finally be a Florida Gator
Troy University’s Logan Hill’s Quest in MLB Dreams
UF’s Garcia – Underdog in North’s Senior Bowl Victory
Navy Long Snapper on NFL Radar
Damarious Randall Senior Bowl Diary: Day One
Pace Girls Soccer Sister Duo
Have a question? Want to work together? Just wanting to say hi? 👋🏼
Connecting with me on social (Twitter, specifically) is the quickest way to reach me. 🐣
For all other inquiries, please fill out the form below. ⤵️
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